RichAds vs Mondiad for Casino & iGaming Ads
The most important factors that will ensure casino and iGaming campaigns survival is fraud filtering, the return speed of the tracking data and of course, the GEO coverage. In the below overview, you will be able to see how the two networks compare this vertical and also tips on how to setup the right one.
General overview
One of the most restricted verticals in affiliate advertising, casino and iGaming, is usually banned on Facebook and Google and very often depends on other formats (Push, Native and Popunder) in order to not trigger payment-processor or app-store flags the way banner ads is doing it. RichAds is placing gambling and betting on the podium when it comes to the best vertical they have, pairing them with Target CPA and SmartCPC bidding and 13 other tracker integrations, which is a great toolset to have, on paper at least.
The downside for RichAds is that their score on TrustPilot is lower than 3 stars and the most complained topic is related to bot-like click volume with very few real conversions and also cases of not returning the unspent budgets. These two topics can cause a fast-moving quite the damage. Several reviewers have disputed their AdScore-based fraud filtering. Mondiad, on the other hand, places iGaming and Dating among their most supported vertical too and tops it with RTB and targetCPA bidding, video pre-roll for casino app installs, alongside a built-in conversion tracker with 8+ integrations. As far as refunds go, Mondiad has not that many cases of not refunded unspent funds, which is important when it comes to keeping a close eye on Casino CPAs.
Find your match: budget & goal
Pick whichever is closest to your setup right now.
Go deeper
Two real casino campaign breakdowns from the Mondiad blog, worth a read before setting up a gambling offer.